The digital landscape continuously evolves, presenting challenges and opportunities for companies looking to capture the attention of top-tier candidates. Authentic recruitment videos have emerged as an invaluable tool, with a recent study from Career Builder finding that 70% of job seekers say that watching a recruitment video makes them more likely to apply for a job.

In today's digital age, video has emerged as a powerful tool, not just for marketing and entertainment, but also for Human Resources (HR). But why is video revolutionizing HR recruitment and onboarding? The answer lies in its ability to convey messages more effectively, engage viewers, and provide a richer experience. In this article, we'll delve into the benefits and strategies of incorporating video in HR processes for recruitment as well as for onboarding.

Advertising consumer packaged goods (CPG) has changed over the years, especially with the rise of digital technology and the internet. What once worked is not bringing in the same returns it used to, as with television advertising.

Hiring a video production company that understands all the various ways video marketing enhances a brand saves you time and money. They can develop strategies on branding and ensure the visual message is targeted, clear, and hit all deadlines to keep you on track.

One in four people in the United States live with some type of disability. This blog explores how destinations and attractions should make sure to include this often overlooked segment in the population in its marketing efforts.

It’s clear that video marketing is valuable, no matter what industry you are in. More and more people are turning to videos to educate themselves about a product or service before they make a purchase. Video gives a fuller and richer view than still photography can provide.

Finding a full-service video production company to represent your business can feel overwhelming, no matter what industry you are in. Finding a team that can capture your brand’s essence while also targeting your ideal audience is important. That’s no small task.

There are four key areas to consider when researching companies, so keep these in mind while you find the right fit.

Creating a 30-second TV commercial takes more work than meets the eye. Learn how much collaboration goes into making a commercial campaign a success.