As we wrap up another dynamic year at 20/20 Visual Media, it's time to look forward to the trends and strategies shaping video marketing in 2024. Just like we traveled the country, capturing a myriad of stories this past year, we're here to guide you through the evolving landscape of video content in the coming year. Staying ahead of the ever-changing world of video marketing means embracing new technologies, platforms, and storytelling techniques.

Video trends in 2024

Video marketing has become a pillar of content strategy for brands seeking to connect and engage with their target audiences. With an effective video content strategy in place, businesses are well-positioned to tell stories and make emotional connections with their customers.

2023 was another busy year at 20/20 Visual Media! Each December, we enjoy taking a look back at some of the moments that made our year a success, and break down our work into numbers.

As the holiday season approaches, a period marked by heightened generosity and community spirit, our commitment at 20/20 Visual Media is to harness this energy through compelling storytelling. Our people-focused production mindset greatly benefits non-profit organizations, crafting narratives that align with their missions and values and resonate more profoundly during this impactful season.

Little League® International has earned its first-ever Mid-Atlantic Regional Emmy Award, for a video our team produced in 2022.

The digital landscape continuously evolves, presenting challenges and opportunities for companies looking to capture the attention of top-tier candidates. Authentic recruitment videos have emerged as an invaluable tool, with a recent study from Career Builder finding that 70% of job seekers say that watching a recruitment video makes them more likely to apply for a job.

In today's digital age, video has emerged as a powerful tool, not just for marketing and entertainment, but also for Human Resources (HR). But why is video revolutionizing HR recruitment and onboarding? The answer lies in its ability to convey messages more effectively, engage viewers, and provide a richer experience. In this article, we'll delve into the benefits and strategies of incorporating video in HR processes for recruitment as well as for onboarding.

Advertising consumer packaged goods (CPG) has changed over the years, especially with the rise of digital technology and the internet. What once worked is not bringing in the same returns it used to, as with television advertising.

Hiring a video production company that understands all the various ways video marketing enhances a brand saves you time and money. They can develop strategies on branding and ensure the visual message is targeted, clear, and hit all deadlines to keep you on track.

Video is the most effective way to include your company’s personality and energy to customers. Your brand is more than the products or services you sell, and potential customers like to know what you stand for. This brings trust and familiarity which makes them more likely to purchase what you are offering.