PEOPLE-FOCUSED VIDEO PRODUCTIONS

The price of a video can vary widely. While our engagements typically fall in the $15,000 range, there are a number of factors that can drive that price up or down.

Coming soon, we will be publishing a comprehensive buyer’s guide to help you understand how to build out your budget for video. It will give you a list of questions to prepare you for your conversations with video vendors.

It’s very helpful to have a detailed creative brief. That brief usually contains:

• Information about the target audience

• The desired length of the video 

• Production details like locations, key players and important dates

• Your plan for distribution

• What metrics you’re using to define success

But if you haven’t put a brief together, our team would be happy to consult with you on developing one.

Our first conversation is all about discovering those details, so that our teams are in sync, and we can get started seamlessly on making sure your video achieves its goal.

You name it, we’ve done it! Our team is well versed in:

• Brand anthems

• Commercials

• Product demos

• “About Us” videos

• Mission/Fundraising videos for events

• Recruiting and Onboarding videos

• Testimonial style videos

• Training and Continuing Education videos

This list, and the samples on our website are just a snippet of what we have done and can do. So if you’re not seeing something you’re looking for, ask. We probably have it.

We are excited by any opportunity we have to help create authentic human connection between the people we film and those who watch.

There are many excellent creative partners you can consider. We encourage you to weigh every factor that makes a potential partner a good fit for you, including budget, experience, equipment, the personalities of the people you’ll be working with, and the level of commitment required.

At 20/20 Visual Media, we talk about our people-focused approach. This means we are going to really get to know who you are, what your goals are, and what success looks like for you.

It also means we really want you to be part of the process. You’re hiring us to be your creative extension, but you know your brand best. So we’ll work hand-in-hand to make sure your brand is represented in the best way possible. 

We want your voice heard. We want you to see the camera shots. We want your feedback in the edit. And we want you to feel as though we brought something unique and creative to the table while staying true to doing what you’ve asked us to do.

It’s important to understand what you’re trying to accomplish before your video gets filmed. That way, you and your partner can work together on developing a creative strategy that achieves the goal.

ROI looks different on every project. For some, it may be increased leads or product sales. It could be funds raised to support a cause. Or it could be view counts for increased brand awareness. 

Whatever it is, have your goals clearly defined, track the metrics once your video goes live, and make adjustments to ensure success.

Our production company is headquartered in Philadelphia, PA and although many of our projects take place in this area, we travel the country routinely to capture stories where they are.

We have traveled to 30+ states, as far as California and Washington, and have worked in 4 countries outside of the United States. We will go anywhere our clients need us.

Yes! We love the challenge of helping our clients map out a creative strategy for their videos. 

Many clients come to us with a fully scoped idea and we’re happy to execute that vision. 

But others need guidance on how to develop the strategy and creative, then do the execution. 

Any time we can get our creatives sitting around the conference room and brainstorming ideas, we jump at the chance.

You + Us + Whiteboards + Dry Erase Markers = Magic

It’s the hottest topic in just about every industry. Just like any of our cameras, tripods, or lights, we look at AI as a tool to improve the work we do each day. We use it to help organize ideas, build out outlines and call sheets, and improve efficiencies in the pre-production process.

But AI has its limitations. It can’t replace the authentic human connection that we create through sharing the personal stories of the people and brands we work with. While there’s a time and place to use of the technology, we stay true to what makes us great storytellers.